This film for GQ and Wilkinson Sword was one of those with a now-common small, PR/Marketing budget. With these budgets we always try and push for the biggest production value we can achieve. The further we can push a film towards a commercial look, the better. The client wanted a loose, handheld feel so for this shoot I chose the new Sony FS700 camera. With the large, super-35 sensor, a decent flat, cine-style profile, ability to shoot to external recorder in 422 and ability to use Canon lenses, I knew, with the right lighting, I could achieve some nice results. I was also keen to try the super-slow motion capability which we only ended up using in the razor-into-bucket shot. We lit the set (the small barber shop in Soho which was the client’s choice) with an Arri 2.5K HMI and a couple Kino Diva 400 lights which proved to be a good combination for our limited space and resources. I was helped with the lighting and camera by my ace assistant Gregory Luscombe. Overall I was impressed with this camera system and would use it again for sure on the small/medium budget shoots where slow motion is a benefit.
Produced by Spring & Mercer for British GQ and Wilkinson Sword
Director/Producer: Jay Flaxman
DoP: Alex Kryszkiewicz
Editor/Colour Grading: Alex Kryszkiewicz
AC: Gregory Luscombe
Music: New Tricks by Max Brodie
Shot on Sony FS 700 to 422 on Ki Pro Mini with Canon L series primes and 70-200 2.8L ISII